Get the maximium mileage from your catalog budget - Ways to save money and time while still getting the most return on your investment.
Supply your design team with organized content. Usually this means giving each product a title, description, item name, SKU or part# and price. If you have a large volume of products, separate those products into logical “categories”. Identify your most popular or best selling items. Not only will this information save you lots of time in the long run, it will also help us to give these items valuable real estate in the catalog.
Provide all copy / product information in data form with as little formatting possible. Make sure to provide not only product descriptions, but also any other “lifestyle” or “brand” copy that will appeal to the emotions of your current or potential customers. Good catalogs use this information to draw customers in to the selling copy, and encourage them to give your products a second look. If you do not have any copy available to you, our copywrighting services may be the answer.
Only provide us with images that you want to use in the catalog. Please do not send us supplier disks with the intent that we will be able to sort through products and match them to your unique SKU or description. This can result in a large amount of time searching for files. Instead, organize / copy only the images pertinent to the catalog onto a separate cd / dvd. Make sure that each image filename includes the SKU or part#.. If this is not possible, a separate list of item number or names matched with its image file name will suffice.
Please make sure that the images you submit to us are print, not web resolution. Often suppliers will provide web resolution images by default when you request an image cd. Speak to someone in their marketing or sales department who can send you the images at a high print-resolution, or who can provide access to a high-res online image library.
Keep it simple. We recommend that products should be submitted to us without props unless the prop helps the buyer make a purchasing decision. If you wish to use props, please provide us with them rather than compensate us to go shopping for you, unless you do not have the time, need creative assistance or feel this service justifies the expense. LABEL every product you submit to us, either on its packaging or in a place on the item that will be out of view in the photo shoot. Make sure that if the product’s LABEL is not its SKU or part#, that you provide us with a reference list matching the product’s ID to its part# and description.
Each printer has specific page sizes that work best for their presses. The standard catalog size is approximately 8-3/8” wide by 10-7/8 tall. Other options are available depending on your personal preference and catalog volume, and often, some smaller sized options (such as the Slim Jim) may even reduce your mailing costs by qualifying for letter-rate postage.
A 16-page self cover brochure (or one with a multiple of 16 pages) is the most cost-effective size. A 16-page signature has 8 pages on each side and requires a full-size press or a 40-inch press to handle this size sheet. Presses that can only handle an 8-page signature (4 pages on each side) are called half-size presses. Correspondingly, paper mills supply stock on the same basis. Therefore, the most economical page count is 16 pages, followed by 8 pages.
Proof your catalog well! Pay attention to every item detail, price and description. Eliminating design or typographical errors BEFORE submission to the printer will save you lots of time and money. This way you can avoid high hourly labor costs and any costs associated with proofs or press plates that need to be reprinted. Don’t leave the proofing to just one person. Ask someone in your office or at home to take a second look at the catalog to ensure that no mistake goes unnoticed.
“Paper Catalog still largest revenue generator among all channels used by companies that sell goods to consumers and businesses from a remote location”
~ Mike Meditz, Owner
“Our company has seen tremendous growth due to the re-making of our catalog. We have been extremely happy with the results of the post-production work on the product images for our website. Since we began working with Vedacolor, our sales have increased by 40%.”
Professional Results at Affordable Rates
- Source: Study by the United States Postal Service
Direct Mail catalogs are more relevant and important than ever before. Opening a high-speed channel to new and existing online customers (regardless of demographic group), catalogs drive them to your web site often, motivating them to spend additional time and money.”
We are happy to offer print assistance, free of charge.