How Does it Work?
Developing a Concept
Our graphics team will spend some time with you to learn about your business and what makes it tick. We will process the information we have gathered and put into place a strategic plan for getting the most ROI with your catalog.
Gathering of Materials
We will asses the images and copy you anticipate using in the catalog, and together will determine if there is a need for tabletop product photography, photo re-touching or copywriting (all offered in house). If you prefer to use images and descriptions supplied by your manufacturer, we will assist you in making sure that you have the highest quality images availble to you.
Next, using the materials we have gathered, we will work closely with you to create key visual structures and page layouts that will be repeated throughout the catalog. Your level of involvement in this stage is entirely up to you, and we will be happy to send proofs as we work through each section.
Once the catalog is complete, we will proof it several times, then give you your first complete proof. This stage is critical as it gives you a chance to make last-minute changes and cross-check the catalog with your website, ensuring that every item in the catalog is also listed on your website and easilly accessible through a site search.
We can work with the printer of your choosing, or you may take advantage of using a professional print company that has been tried and tested by us.
choosing a printer
We will see the process through to the end product, whether that be a print catalog for distribution or a digital PDF for your website. We strive to provide excellent service to our customers and will be happy to answer any question you may have along the way.